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Manufacturing

  • Why Whole Foods is Dropping Chobani

    Social media may have played a big part in the grocer's decision as 20,000 consumers have taken action to urge Chobani to drop GMOs from its supply chain, and posted comments on Chobanis Facebook page.
  • Coca-Cola Announces Organizational Changes

    Effective January 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will better suit the unique needs of the North America market.
  • Kellogg Consumer Insights Drive New Products

    The new products stretch across Kellogg Company's U.S. portfolio, including cereal, snacks and frozen foods, and will deliver the taste and nutrition consumers are seeking, while providing options that meet their increasingly hectic lifestyles.
  • Campbell Names VP, Integrated Marketing

    The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.
  • The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption

    Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.
  • Holiday Shake Up

    The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.
  • Comfortably Fashionable

    The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.
  • Top 5 Omnichannel Retailers

    Because we know it's important to stay on top of your retail customer's strengths and weaknesses, we're bringing you new research findings from our sister publication, RIS News, which benchmarks the progress of omnichannel strategies in retail.
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