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Mondelez is investing in its advertising personalization capabilities across channels.  

EcoBeautyScore Consortium is aiming to develop a beauty industry-wide program to assess environmental impact scores for cosmetics and personal care companies. Thirty-six companies have joined so far.

Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.

To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

The rise in product virality has made inventory planning even more complex for grocery and CPG companies. And in an industry where margins are tight, picking the right path forward is critical to success.

The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned.

The company’s goal is to save 20,000 hours of manual work across the organization to improve efficiency and streamline operations. To achieve this, Levi’s has tapped an estimated 50 bots in 2022 alone.

The company will use the platform to release limited-edition products and engage with consumers through physical and digital interactions.