Impossible Foods Prepares for Growth: Sherene Jagla Tapped as Company’s First Chief Demand Officer

Impossible Foods, a plant-based consumer goods company based in California, is moving its sales, marketing, insights, and product development priorities under a single umbrella. The company has tapped Sherene Jagla to take on the new role of chief demand officer, overseeing these categories as Impossible Foods prepares to grow.

Peter McGuinness, president and CEO of Impossible Foods, said the company’s next phase of growth requires integrating across teams and disciplines. 

“Sherene knows how to do that and build organizations that scale,” said McGuinness in a statement. “She’s transformed complex organizations into high-performing businesses, and she has a deep understanding of the food and CPG space. I’ve no doubt her leadership will help transform Impossible into a household name.”

The new leadership announcement follows a series of appointments made in 2022. In November, the company named Leslie Sims its chief marketing and creative officer, and Noel Clarke its senior vice president of international to lead global growth.

• Read also: Peter McGuinness Named Impossible Foods CEO

More About Jagla

Named a Top Women in Grocery by sister company Progressive Grocer, Jagla most recently served as senior vice president and general manager at Newell Brands before joining Impossible Foods. In that role, she led strategy for the company’s top customer partnership, navigating collaborative growth to combine seven independent operating companies into one organization. 

Jagla also previously led sales at Kellogg’s after joining in 2019, driving brand innovation in the U.S. and internationally. During her tenure, she oversaw sales for the company’s Kashi cereal brand.

Jagla also held senior leadership positions at Kimberly-Clark, Crossmark, and MillerCoors. Overall, she brings more than 25 years of experience across sales, marketing, and general management at Fortune 500 companies in the CPG and food and beverage spaces. 

“One of the reasons I was drawn to Impossible is the company’s focus on leading the category and commitment to creating delicious, nutritious, and sustainable food,” said Jagla. “Impossible has created a compelling brand with a strong product portfolio that’s primed for growth. I look forward to working closely with Peter and the Impossible team to build on this foundation.”