Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.
We’re talking with Jason Johnson, CIO of Sweetwater, about what’s it’s like moving up the ranks into the CIO role, including what makes a strong leader (and why it's not exactly like brain surgery).
Water conservation is just a segment of the sustainability efforts CPG companies are undertaking in order to offset their carbon footprint and bring to market earth-friendly products.
The ultimate goal is for the bottle, label, cap, and closure to be compostable or able to be recycled with other paper products in the majority of U.S. communities,
How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.
