Today, disruptive events and shifting consumer behaviors make external data essential just to maintain a competitive pulse on demand, let alone activate this into areas such as procurement.
Diageo will begin virtual twin trials for its Johnnie Walker bottle with the hopes of developing a coating that makes the bottle more lightweight without altering its shape or strength.
The days of panic buying toilet paper might already seem like a long time ago, but businesses are now feeling the effects of the quick technical fixes they made during the pandemic.
The post-COVID supply chain reset is a tough solve because both supply and demand have been so disrupted, and the answer to the question is a bit long winded with all the factors involved.
