A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.
A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.
CGT parsed through a wealth of workforce trends and leadership announcements from the last year, and spoke with a number of industry experts, to formulate a list of job titles we see emerging in the future.
Consumer behavior is changing rapidly, but their methods and preferred channels for engaging can vary wildly. Learn from Channan Sawhney, director of global e-commerce at Johnson & Johnson Consumer Health, about these differences and where retailers are investing to meet new needs.
The terms “supply chain” and “value chain” have long been used interchangeably as though they’re synonymous. However, while both share certain defining features, such as logistics and the delivery process, they are vastly different. Consider these five key advantages of a value chain.