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Paired with machine learning, the AI model allows for touchless forecasting that reduces the need for manual overrides and improves accuracy, particularly around seasonal demand.
The platform identifies counterfeit products, unauthorized sellers and trademark infringements, helping to address a growing challenge in the retail industry.
The technology strives to strengthen the connection between brands and their consumers, increase purchase likelihood, and reduce returns due to poor fit.
Henkel's investments have included tapping into AI and automation in the past in order to bolster research and development, and the new Trumbull center will add to that.
