Kraft Heinz’s Andy McKeon To Tackle Digitally Influenced Sales at Consumer Goods Sales & Marketing Summit
Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. CGT will be tackling this topic at the upcoming Consumer Goods Sales & Marketing Summit, being held September 23-25 in Princeton, New Jersey.
Andy McKeon, director, omnichannel business development, Kraft Heinz, will be speaking on the “The Holy Grail of Holistic E-commerce” panel with Coca-Cola’s Sonia Sethi, exploring the considerations and adjustments CPGs are making to better understand how consumers purchase online, the signals they’re monitoring, and the metrics they’re prioritizing.
About McKeon
McKeon oversees all U.S. category insights and thought leadership for in-store and digital shelf environments. With over a decade of experience in sales, his expertise spans advanced analytics, finance, and category management.
He has spearheaded initiatives such as aisle reinvention, category growth visions, and the development of "shelf of the future" designs. His innovative approach and strategic vision continue to drive significant advancements in the omnichannel space.
