Bic's Karen Schwartz to Discuss AI-Enabled Team Efficiency at CG Sales & Marketing Tech Summit
Karen Schwartz, global vice president of Bic’s blade excellence category, will speak about how artificial intelligence can empower teams for excellence at the upcoming Consumer Goods Sales & Marketing Tech Summit.
Schwartz will join Josh Blacksmith of Kimberly-Clark in a panel discussion moderated by Conair’s Jon Harding.
The Summit will gather top leaders from the consumer goods industry on Oct. 28-29 in Chicago to explore how organizations are navigating mounting pressure — from evolving consumer expectations and shifting market dynamics to fast-paced technological innovation. The event will explore how organizations are delivering more seamless, elevated experiences for consumers, retailers and employees alike.
One key area of focus: breaking down silos between marketing, sales and IT. This panel will explore how marketers are leveraging AI and other technologies to empower their teams, including identifying scalable solutions that actually work in real-world environments.
More About Schwartz
Schwartz is currently responsible for category strategy, innovation, brand communications, brand design, portfolio management and consumer insights within the blade excellence category at Bic. Prior to this role, she served as VP of global insights and innovation for both the blade excellence and stationery categories, where she led the development of a three-year global innovation roadmap.
Before Bic, Schwartz spent five years at Michelin, where she served as the VP of B2B marketing for North America and managed a $4 billion portfolio of brands across seven categories.
She began her career at Procter & Gamble, holding several brand management and engineering positions, including senior brand manager for global head & shoulders innovation.
