More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
The acquisition is expected to establish SAP as a leading business network, adding cloud-based, business-to-business collaboration to its existing solutions.
Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.
Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
Tough economic conditions and smarter consumers have made today's business environment highly competitive. Capitalizing on future opportunities requires a faster, leaner organization. Do you know how to become future ready in today's post-recession landscape?
The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world.
The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.
The integrated applications are expected to provide a more complete solution that supports the business cycle from concept generation and product development and more.
