IT Integration

Don't Stress Over Big Data; Master What You've Got
With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.
The Dangers of Siloed Product Content
To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

2013 Consultant & IT Services

A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.
2013 Retailer/Supplier Shared Data Study

For the fourth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption.
Big Data Spending to Reach $114B in 2018

Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place.
Hostess Enlists Accenture for Re-Launch

Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.
Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
Multiple Code Reading Applications Made Easy

Image-based code readers can read multiple codes of the same symbology or different symbologies on multiple sides of packages. Download the expert guide to learn more!
When Disaster Strikes

Disasters that affect the supply chain will never be avoidable but the operational and financial havoc created by them can be. Hear stories of disruptions and the best strategies for handling them with cloud technology.
Product Content: A Hidden Crisis for Brands?

Product images and information are necessary for CPG brands to compete in an omni-channel marketplace. But managing this product content is easier said than done.