IT Integration

The Changing Role of the CIO
There is a paradigm shift happening today among CIOs in the consumer goods industry. The role is in a state of transition from just keeping the lights on to powering business opportunities. Here, Dr Pepper Snapple Groups CIO explains how he challenged the status quo to drive rapid continuous improvements across the business.
2013 Customer Management Solutions
A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.

Past Versus Present

More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. CGT's Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs.
Conair Tames Big Data

Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights.
Dairy Crest Delivers on Growing E-Commerce Demands

As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns.
Analytics and Insights

A new survey explores how CG companies are managing and using data. Last year, we found that analytics capabilities didn't match up with perceived importance, and unfortunately, the results this year are not much more optimistic.
Land O'Lakes Improves Big Data Analytics

One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights.
Gain Consumer Insights from an Information and Analytics Hub

Consumer industries must adjust to information management complexities and are moving toward an information and analytics hub approach.
What's Next after Data Sharing Programs?

As retailers have grown more open with sharing their operational data with suppliers, CG manufacturers have been empowered to deliver analysis and recommendations that have helped both sides of the partnership attain important goals.
Orchestrating Demand Moments by Steering Business in Real Time

The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.