As consumer goods (CG) manufacturers strive to become more demand driven, the ability to capture and leverage actual demand signals is critical. Companies that are able to take advantage of newly-available demand data, including direct-from-retailer point-of-sale (POS), EPC and loyalty card data will absolutely have an advantage over those that don't. This task, however, is no small feat and only a small number of companies have actually built the capability to do so. Most are still manually analyzing available data in departmental silos, even channel or account silos, and most of that data is too old to be actionable.","alternateLabel":"Research","teaserImage":{"id":877,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGT-CustRes-Verisign-0607.jpg?itok=RV9zbaMk","width":100,"alt":null,"height":138},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Building an Integrated Marketing Platform: Leveraging IT to Drive Marketing ROI","id":15297,"bundle":"whitepaper","url":"/building-integrated-marketing-platform-leveraging-it-drive-marketing-roi","date":"2007-05-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Creating and executing effective marketing programs in the consumer goods/retail industry has never been more of a challenge than it is today.","body":"Creating and executing effective marketing programs in the consumer goods/retail industry has never been more of a challenge than it is today. Consumers are diverse, demanding, fragmented, and are being bombarded with marketing messages delivered through a host of old and new media. When consumers actually do buy a product, they do so through a growing number of sales channels, diffusing marketing's impact and making it tougher for CG companies to establish consistent brand identities. And with traditional retailing formats undergoing rapid change, an added complication is that both consumer goods companies and retailers must now tailor their marketing efforts not just to a consumer's need, but to the particular shopping experience he or she uses to fulfill that need.","alternateLabel":null,"teaserImage":{"id":870,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGT-Cognizant-0507.jpg?itok=ecW1Sn29","width":100,"alt":null,"height":134},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Information-Driven Compliance and Collaboration","id":15500,"bundle":"whitepaper","url":"/information-driven-compliance-and-collaboration","date":"2007-02-16T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Building a sustainable technology platform that addresses current and future business challenges","body":"Emerging industry issues, like RFID and the changing metrics around trade promotion and supply chain management, have supported the need for an information architecture that provides a single, unified data model that stores information and provides an integrated reporting infrastructure that delivers the information integrity needed to address compliance and governance requirements.","alternateLabel":null,"teaserImage":{"id":798,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/WP-oracle2.jpg?itok=ZA_VSA_N","width":100,"alt":null,"height":142},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Unmasking The Complexities of Data Sync","id":15520,"bundle":"whitepaper","url":"/unmasking-complexities-data-sync","date":"2007-01-31T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Major retailers and mass merchants are turning up the pressure on their trading partners and even other retailers to implement global data synchronization within organizations.","body":"Major retailers and mass merchants are turning up the pressure on their trading partners and even other retailers to implement global data synchronization within organizations. These advocates see GDS and participation in the Global Data Synchronization Network (GDSN) as the best path to improving the timeliness and accuracy of their supply chains, particularly once these efforts are broadly supported across the retail supply chain landscape. The GDSN industry initiative promotes the concept of a unified global data synchronization effort, coordinated and implemented by standards organizations. The premise is that businesses should implement now, then wait to see eventual benefit once end users and commercial service providers have worked through all of the obstacles.
Overlooked in this premise is that many sectors within retail, particularly general merchandise and apparel, have been employing data synchronization best practices for nearly 20 years via business-to-business data exchange using industry standards. These users are already receiving the ROI that is promised by GDS advocates, whose system will require some level of new investment. No wonder there is a considerable undercurrent of discussion among retailers, suppliers and others questioning the value and direction of certain components of the GDSN standards initiative. So why is there a push to adopt new standards and processes","alternateLabel":null,"teaserImage":{"id":795,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGT-Inovis-wp1106.jpg?itok=55ip0k2I","width":100,"alt":null,"height":134},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"ERP Revisited","id":15606,"bundle":"whitepaper","url":"/erp-revisited","date":"2006-11-02T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"Midsized companies achieving best in class performance while keeping costs in check.","body":"Consumer products (CP) companies of all sizes are seeking ways to meet the demanding requirements of retailers, regulatory agencies, and consumers without increasing their own costs. This presents a particular dilemma for midsized CP companies, who must meet the same demands as the industry's giants, without the advantages of their financial and manpower resources.
There are new solutions available to help you deal with this dilemma. New enterprise resource planning (ERP) solutions that incorporate captured best-business practices have changed the rules of the game. Rule Change number one is that ERP solutions are not just for the giants. And Rule Change number two is that ERP solutions can be precisely tailored to the business needs of midsized companies across a wide range of CP verticals.","alternateLabel":null,"teaserImage":{"id":793,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGT-SAP-wp0806.jpg?itok=f5u2kCW0","width":100,"alt":null,"height":134},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Creating the Information Workplace","id":15613,"bundle":"whitepaper","url":"/creating-information-workplace","date":"2006-11-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"CG companies' path to improving productivity, compliance and decision-making capabilities","body":"It is not an exaggeration to say that the workplace has been undergoing rapid and profound changes. One of the most striking changes has been the expansion of roles and responsibilities for information workers'loosely defined as people who use information technology and are charged with some level of decision-making responsibility. It is a group whose ranks are growing rapidly.
\"When defining an information worker, people typically think you mean someone who works at desk,\" notes Erica Driver, principal analyst at Forrester Research. \"Our definition of an information worker is people who use IT in their work to do four things: find information; complete tasks and projects; contact, communicate and collaborate with others; and make informed decisions."","alternateLabel":null,"teaserImage":{"id":792,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGT-SAP-1006.jpg?itok=wXS5mH9d","width":100,"alt":null,"height":134},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Outsourcing Overview","id":15699,"bundle":"article","summary":"CG companies prone to outsource more and with multiple vendors ","showSummary":null,"url":"/outsourcing-overview","date":"2006-07-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Outsourcing","url":"/outsourcing"}],"attachedFiles":[]},{"title":"Money Matters","id":15706,"bundle":"article","summary":"Finance and accounting outsourcing deals swell 30 percent this year ","showSummary":null,"url":"/money-matters","date":"2006-07-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Outsourcing","url":"/outsourcing"}],"attachedFiles":[]},{"title":"Value Added","id":15690,"bundle":"article","summary":"Outsourcing lets Kimberly-Clark focus on customers/consumers","showSummary":null,"url":"/value-added","date":"2006-07-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Outsourcing","url":"/outsourcing"}],"attachedFiles":[]},{"title":"A Perfect Fit","id":15710,"bundle":"article","summary":"Levi's and Accenture collaborate for winning HR outsourcing engagement","showSummary":null,"url":"/perfect-fit","date":"2006-07-01T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Outsourcing","url":"/outsourcing"}],"attachedFiles":[]}]},"title":"IT Integration","contentParagraphs":null,"sections":null};
const country = "US";
const language = null;
const SITE_LANGUAGE = "en";
const siteName = "Consumer Goods Technology";
const userRoles = ["anonymous"];
const userUid = 0;
const indexName = "CG";
const title = "IT Integration | Consumer Goods Technology";
window.dataLayer = window.dataLayer || [];
const data = {};
data.entityTaxonomy = {};
const contentTypes = [
"article",
"blog",
"bulletin",
"embed_page",
"landing_page",
"event",
"image",
"page",
"product",
"whitepaper",
"video",
"tags",
];
if (
routeInfo &&
"bundle" in routeInfo &&
contentTypes.includes(routeInfo["bundle"])
) {
data.entityBundle = routeInfo.bundle;
data.entityTitle = title || `${routeInfo.title} | ${siteName}`;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.entityType = "node";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.entityTaxonomyKeys = {};
data.entityTaxonomyHierarchies = {};
data.parentNaicsCode = {};
data.isPro = false;
data.algoliaIndexName = indexName;
// Add toxonomy data
const taxonomies = {
businessTopic: "business_topic",
contentType: "content_type",
company: "company",
marketSegment: "market_segment",
};
const getHierarchy = (term, terms = []) => {
terms.push({ id: term.id, name: term.name });
if (term.parentTerm != null) {
getHierarchy(term.parentTerm, terms);
}
return terms;
};
const getTerms = (term, useApiId = false) => {
return { id: useApiId ? term.apiId : term.id, name: term.name };
};
const getKeys = (term) => {
return { id: term.id, name: term.apiId };
};
Object.entries(taxonomies).forEach(([key, item]) => {
terms = routeInfo[key];
if (terms && terms.length > 0) {
data["entityTaxonomy"][item] = terms.map((term) =>
getTerms(term, key === "company")
);
if (key !== "company") {
data["entityTaxonomyKeys"][item] = terms.map(getKeys);
termGroups = [];
terms.forEach((term, termInd) => {
termGroups[termInd] = getHierarchy(term);
});
data["entityTaxonomyHierarchies"][item] = termGroups;
}
}
});
data["entityTaxonomy"]["tags"] = routeInfo["topics"] || [];
// Primary Topic is either the business topic or the top tag.
if (routeInfo["businessTopic"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"];
} else {
if (routeInfo["topics"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"];
}
}
// Primary and secondary entityNaicsCodes come from the MarketSegment
if (routeInfo.marketSegment?.length > 0) {
data.entityNaicsCode = {};
data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"];
data["entityNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["naicsCode"];
if (routeInfo["marketSegment"][0]["parentTerm"] != null) {
data["parentNaicsCode"]["id"] =
routeInfo["marketSegment"][0]["parentTerm"]["id"];
data["parentNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"];
}
} else {
data.entityNaicsCode = [];
}
if (routeInfo.taggedPro) {
data.isPro = routeInfo.taggedPro;
}
window.dataLayer.push(data);
} else if (routeInfo && "vid" in routeInfo) {
data.entityBundle = "tags";
data.entityTitle = routeInfo.name;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.entityType = "taxonomy_term";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.algoliaIndexName = indexName;
data["entityTaxonomy"]["tags"] = {
id: routeInfo["id"],
name: routeInfo["name"],
};
window.dataLayer.push(data);
}
})();
Major retailers and mass merchants are turning up the pressure on their trading partners and even other retailers to implement global data synchronization within organizations.