Fractal Acquires to Drive NextGen Revenue Growth Management

Alarice Rajagopal
Senior Editor
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Fractal, (, a global provider of artificial intelligence and advanced analytics solutions has acquired for an undisclosed amount. This acquisition is expected to strengthen Fractal's RGM offerings and expand its reach across industries to help its clients make better decisions to drive sustainable growth.

Companies face significant operational blind spots and value leakage in the form of lost sales, reduced margins, low ROI on promotional spend, missed growth opportunities, and excess inventories. It is estimated that CPG companies alone lose revenue growth opportunities of up to 9% and carry an excess inventory of 10% to 15% due to these operational complexities and inefficiencies.

Pranay Agrawal, co-founder and chief executive officer of Fractal, is excited about the possibilities that lie ahead with Samya. According to Agrawal, the merger supports their mission to power every human decision in the enterprise and expand their footprint.

Fractal's Ideas2Business program currently includes over eight software solution platforms and four AI companies. will be the fifth company under this program. The AI companies include:

1), which uses AI & deep learning techniques to provide an automated interpretation of radiology scans like X-rays, CTs, and MRI scans.

2), which deploys deep reinforcement learning algorithms to identify unique alpha investment opportunities in financial markets.

3), an AI-powered decision co-pilot that helps surface insights from data through nudges and predictive inputs.

4), which has two products that enable businesses to spot, explore and exploit anomalies and patterns that have a bottom-line impact.