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Events

  • How 2 CG Brands Tackle Manufacturing Complexity

    Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market. In a recent CGT webinar, we talked with about how Granado Cosmetics and Natural One Beverages used APS to play a key role in achieving that digital transformation.
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  • New Day, New Rules: Democratizing Data to Unlock CPG Growth

    To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!
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  • How Diageo Drives Digital Conversions for Brands Like Baileys & Johnnie Walker

    While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.
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  • Inside Analytics Unite 2021: Plotting Roadmaps to Success

    Held across three days and packed with keynotes, panels and fireside chats with today’s industry-leading CG brands, retailers and solution providers, Analytics Unite provided attendees with some much-needed perspective, context and inspiration as we move into the second half of the year. See highlights of the coverage here.
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  • Marketing Mix Crystal Ball: Inside Facebook & Ocean Spray’s Analytic Methodologies

    With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.
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  • Missed Analytics Unite 2021? Catch Up Here!

    Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.  
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  • How Close Can We Get to a Self-Driving Supply Chain?

    As more brands turn to tech to maintain agility and transform their planning process, a recent webinar shared insight from IDC about when we can expect things to right-size themselves, the valuable role AI can play in forecasting, and why tech can’t solve all our problems.   
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  • 3 Ways PepsiCo is Preparing for the Future Consumer and Generating Smiles

    Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.
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