Digital Transformation

Digital Transformation for Physical Product Companies – How to Make it Happen
How will digital transformation solve your customers' biggest problems? Many brands in physical product categories have already asked and addressed this question. Those that have not may be missing an opportunity for growth. The ‘Product+’ playbook from Cambridge Consultants is a crucial guide to creating new value through digital.
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Mars Commits to Global Diversity, Refreshes M&M'S Brand Strategy
M&Ms is promising to use “the power of fun” to include everyone, and increase the sense of belonging for 10 million people around the world by 2025.

Ben & Jerry's, Breyers and More Sign On for Instacart’s New Ad Tech

CG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights.
2022 Imperative: Building Supply Chain Resilience

Success now depends on a company’s ability to pivot in real time. Nowhere is this more obvious than in supply chain operations.
Increase in Digital Twins May Give Rise to Marketplaces

Predictions for the new year abound, and digital twins are expected to tally one in the winners’ column for 2022.
‘Cast a Wider Net’: Coca-Cola’s Fmr CPO On Rethinking Talent Acquisition

Get insight from The Coca-Cola Company’s former chief procurement officer on the top three things consumer goods leaders are prioritizing, including how companies like Richemont and Allbirds are navigating toward success and how to rethink your approach to talent recruitment.
‘All Bets Are Off’: Culligan CIO Tony Bender On Top 3 Consumer Goods Growth Levers

Dig into today’s top three growth opportunities for CG companies with Tony Bender, president and CIO of Culligan International, the global manufacturer of water treatment and dispensing products.
Richemont Migrating IT Infrastructure To Unlock CX Capabilities

Swiss luxury goods company Compagnie Financière Richemont is taking the next step in its global digital transformation journey.
A Culture of AI: Tyson Foods' Lee Slezak On Scaling New Tech Across the Enterprise

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.
Adidas to Transform Its Business

Learn how Adidas will be able to offer personalized discounts, early access to new releases and collaborations, priority consumer service, and the ability to personalize experiences and offers.

Digital Transformation for Physical Product Companies – How to Make it Happen

Mars Commits to Global Diversity, Refreshes M&M'S Brand Strategy

Ben & Jerry's, Breyers and More Sign On for Instacart’s New Ad Tech

2022 Imperative: Building Supply Chain Resilience

Increase in Digital Twins May Give Rise to Marketplaces

‘Cast a Wider Net’: Coca-Cola’s Fmr CPO On Rethinking Talent Acquisition

‘All Bets Are Off’: Culligan CIO Tony Bender On Top 3 Consumer Goods Growth Levers

Richemont Migrating IT Infrastructure To Unlock CX Capabilities

A Culture of AI: Tyson Foods' Lee Slezak On Scaling New Tech Across the Enterprise

Adidas to Transform Its Business