Corporate Strategy

CGT honors Frito-Lay North America for deploying an advanced analytic trade optimization solution to reduce unprofitable trade promotion spend by up to 50 percent in major accounts, increasing employee productivity, revenue and profits.

CGT honors Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc. for making a large, demonstrable impact on his consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes.