PepsiCo Getting Granular On Pricing to Recapture Sensitive ConsumersPepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers. Starbucks Names Das Dasgupta Chief Data & Analytics OfficerStarbucks is advancing its data efforts by hiring Das Dasgupta as its chief data and analytics officer. Macy’s Promotes Keith Credendino to CIO Macy’s will have a new chief information officer this August, promoting Keith Credendino to the role. BlueConic Acquires Jebbit Customer data platform company BlueConic has acquired first-party data-capture technology provider Jebbit. Hanesbrands Is Moving Its Headquarters As Part of Business Optimization Apparel manufacturer Hanesbrands is relocating its corporate offices to the downtown area of Winston-Salem in North Carolina. Maple Leaf Foods Splits, Spins Off Pork Business Maple Leaf Foods is dividing its business, spinning off a separate public entity for its pork operations. Get the details. Elevating Shopper Research: AI Knows What Consumers Are Buying Tomorrow How can brands use AI to understand the desires of their shoppers? Learn here. How Bic Is Expediting Innovation With AI, ML & Consumer Insights CEO Gonzalve Bich details Bic's innovation and R&D cycle, which is using technologies like AI and ML, along with consumer insights, to expedite go-to-market timelines. Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals. Lego to Mandate Supplier Sustainability Targets and Annual Reporting The Lego Group has launched a new program that will require its supplier partners to reach certain sustainability goals by 2026. First Previous 62 63 64 65 66 Next Last
