The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.
Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.
In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.
However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.