Consumer Engagement

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: IoT connectivity enabler EON Group.

The specialty athletic retailer has made a big investment in Goat Group, an operator of e-commerce marketplaces for sneaker resales.

Take a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.