Walmart

Attendees of the 2017 Consumer Goods Sales & Marketing Summit looking for strategic inspiration and tactical ideas left fully armed with both.

Amazon joins Apple and P&G in qualifying for the consultancy's "Masters" category of sustained leadership.

A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short

Across various product categories and retail channels, account-specific activity rules for football marketing.

Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run

Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."

One of the most common mistakes that a brand manufacturer can make is thinking that the success they’ve achieved in a physical store can be directly and easily translated into online success.

Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.