Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics taking the driver’s seat in today’s consumer goods industry. We dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.
Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.
The addition of CREMO’s “barber-grade” beard, hair, shave prep and skin care products will complement such other Edgewell brands as Jack Black and Bulldog.
With the sudden spike of e-commerce spending, brands must invest in their online presence through improvements in both technology and digital presence.
The CEO of HanesBrands was recently recognized as a most-admired CEO in the Piedmont Triad, NC, region, awarded the 2020 C-Suite Award from the Triad Business Journal.
