Walmart

While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see. We chatted with ChannelAdvisor's Mike Shapaker about the brands giving third-party marketplaces a second look, the e-comm metrics that should live on their dashboards, and the technologies we should all have on our radars.

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.