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Unilever Co.

  • Top 10 Most Chosen Consumer Goods Brands

    A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

  • Unilever Launches Digital Social Platform

    In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.

  • Orchestrating Demand Moments by Steering Business in Real Time

    The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.

  • Unilever Credits Sales Growth to Sustainability

    CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012.

  • We Love a Good Story

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Unilever Targets Growth in Emerging Markets through Analytics

    Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.

  • Unilever Hits Zero-Waste at 26 More Facilities

    The announcement comes shortly after the company's largest competitor, The Procter & Gamble Company, made headlines when it reported that 45 of its facilities have now achieved zero manufacturing waste to landfill.

  • Walmart App Gives Suppliers Access to Data

    The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.
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