Gartners Supply Chain Top 25 list for 2012 includes eight pure play consumer goods companies. Some are perennial leaders, like P&G. Others climbed the ranks with impressive supply chain transformations. Unilever, for example, broke into the top 10 this year, and Kimberly-Clark made its debut at No. 25.
Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.
As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe.
Unilever's Open Innovation team launched a new online platform, which asks experts to help the company find technical solutions it needs to achieve its ambition of doubling the size of its business.
The executive joins the company from Unilever where he served as CEO North America, overlooking Unilever's operations in the United States, Canada and the Caribbean.
Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.
PepsiCo announces that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.
