Unilever Co.

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

The former Unilever executive brings extensive experience in business operations, change management, IT and systems implementations, in addition to deep CPG experience.

Unilever announces the opening of a new ice cream factory in Konya, Turkey; following an investment of over 95 million.

Unilever announces the launch of a research project with the University of Liverpool to develop the next generation of renewable chemicals from biomass to use in the manufacture of its home and personal care ranges.

The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.

The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.

The proposed transaction includes Campbells national brands of soups, sauces and simple meals, including Liebig and Royco in France, Erasco in Germany, Bl Band in Sweden and Devos Lemmens and Royco in Belgium.

Unilever is extending its remit to cover digital display communications for Dove women, and to lead work on digital infrastructure and integration.