SAP America

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.

The Australia-based manufacturer of home improvement products is implementing procurement solutions from SAP as part of an aggressive plan to digitize its business.

Fender's product content will now be available to the guitar maker’s global dealer network through a new business-to-business portal.

The partners will co-innovate, co-develop and jointly go to market with solutions based on the new SAP Leonardo digital innovation system.

Provided by Spring Mobile Solutions, the app aims to reduce operating costs, increase workforce efficiency and drive revenue growth.

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

Showcasing the best solution providers in Customer Relationship Management, Trade Promotion Management, Mobility and Retail Execution