SAP America

CGT's readers rank the top technology providers of a complete suite of enterprise-wide ERP software, including finance, HR, CRM, supply chain, PLM, asset management, etc.

Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development.

SAP offers consumer products manufacturers real-time, end-to-end trade volume visibility and management with customer business planning.

SAP and the African Cashew initiative deliver mobile apps to smallholder farmers for economic empowerment.

One of the areas that has changed the most in the industry is Sales & Marketing. CGT had the opportunity to sit down with representatives of two major players in the industry to talk about those changes and the ensuing discussion was quite insightful.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.

What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?