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SAP America

  • Leaders Discuss Sales & Marketing Priorities

    One of the areas that has changed the most in the industry is Sales & Marketing. CGT had the opportunity to sit down with representatives of two major players in the industry to talk about those changes and the ensuing discussion was quite insightful.
  • Marketing is Engaging

    Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
  • Mindtree to Acquire Relational Solutions and Bluefin Solutions

    The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.
  • Who "Owns" the Consumer?

    What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?
  • Smallholder Farms in Developing Regions Join the Global Supply Chain

    Globally, more than 500 million smallholder farms produce about 80 percent of the food consumed in Asia and sub-Saharan Africa.Some smallholders in Africa are leveraging a new software platform that allows them to easily manage the tracking of their own produce from farm to factory.
  • AFS Unveils Cloud-Based Retail Execution Platform for CG Mobile Sales Force

    AFS Retail Execution aims to provide the flexibility and configurability sales executives need to respond to an ever-changing consumer goods market landscape.
  • 2015 Readers' Choice Survey: Customer Relationship Management

    CGT's readers rank the top technology providers of an enterprise software suite specific to customer relationship management (CRM), including marketing, sales force automation, category management, etc.
  • 2015 Readers' Choice Survey: Enterprise Resource Planning

    CGT's readers rank the top technology providers of a complete suite of enterprise-wide ERP software, including finance, HR, CRM, supply chain, PLM, asset management, etc.
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