SAP America

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries.

Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us.

By synchronizing from shelf to supplier, ScottsMiracle-Gro improves customer service and achieves annual supply chain savings.

Crocs implements PLM software from Centric to help speed development, and gain visibility earlier in the product development cycle to make better decisions.

The acquisition is expected to accelerate customer intimacy and insight across all channels.

Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

An extended partnership aims to provide a holistic view of how consumer demand and in-store sales are materializing downstream in near real time.