Nike, Inc.

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.

Box executive Jade McQueen uncovers the challenges, solutions, and key takeaways for modernizing consumer goods operations to unlock the power of content and get to market faster.

The metaverse gold rush is on, and brands are scrambling to figure out what that means for them.

M&Ms is promising to use “the power of fun” to include everyone, and increase the sense of belonging for 10 million people around the world by 2025.

As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.

Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.