Nike, Inc.

Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.

Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.

The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.

Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.

The two companies announced an “enhanced” partnership focused on product innovation, elevated experiences, and deeper consumer connectivity.

Learn how companies can meet ever-changing consumer demands by deploying new digital strategies that will help support product differentiation and drive the next industry paradigm shift.

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.