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Nike, Inc.

  • Getting Direct-To-Consumer Right

    While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
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  • 13 CGs Land Gartner’s Top 25 Supply Chain List

    This year, 13 consumer goods companies have made the cut with Colgate-Palmolive, Johnson & Johnson and Nestle taking a top spot for the second consecutive year, while Pfizer and General Mills make their debut.
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  • The Secrets of DTC Success

    We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.
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  • Nike Dips Toe Into Refurbishment

    Nike is entering the refurbishment market and will use QR codes to further inform consumers about its circularity efforts.
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  • Impossible Foods Taps Former Apple Leader As CXO

    At Impossible Foods, Turner will be tasked with building awareness for the plant-based food brand, which launched its first national advertising campaign last week and is reportedly preparing to go public.
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  • Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

    The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.
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  • 8 Most Innovative Consumer Goods Brands Revealed

    Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers.
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  • How to Fuel Efficient Marketing Strategies During Uncertain Times

    For consumer goods brands to successfully navigate consumer sentiment during uncertain times, the best path forward is usually finding middle ground — and leveraging advanced analytics to test digital media strategies can make it easier to maneuver.
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