Nike is entering the refurbishment market and will use QR codes to further inform consumers about its circularity efforts.
As part of the Nike Refurbished program, the sneaker giant will accept like-new, gently worn and cosmetically flawed footwear, provided they’re returned within a 60-day window. Some new footwear may also make it way into the Nike Refurbished program if it is cosmetically flawed during the manufacturing process.
Each pair is inspected, refurbished and assigned a condition grade, and then re-priced based on the type of footwear and this score. Boxes feature QR codes that provide more details to consumers about the No. 11 consumer goods company’s Move to Zero circularity program, as well as details about the shoes’ condition.
As part of Move to Zero, the company has committed to diverting 99% of all footwear manufacturing waste from landfills. Returned shoes that aren’t fit for refurbishing are donated or recycled into Nike Grind, the manufacturing scrap that the company uses for a range of product and building materials.
Because of this commitment, Nike's supply chain team saw an opportunity to reduce its waste footprint at retail through an integrated pipeline that give products a second life, a Nike spokesperson told CGT. It used the learnings from a two-year test to develop and launch Nike Refurbished.
It’s currently offering the Refurbished program in eight Nike stores in the U.S. It will up this to 15 by the end of April, with a few more stores slated by the end of the year. Although it doesn't have current plans to bring it online, the spokesperson said, it will explore expanding it to different markets in the future.
The company last year also introduced its first subscription service, Nike Adventure Club, for children in 2019, developed in part to further sustainable innovation.