Mondelez Intl.

Mondelēz International is implementing a new marketing platform that uses generative AI to increase creation of timely and personalized text, images, and videos.

Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.

Mondelēz International is overhauling its enterprise resource planning and supply chain operations. Get the details.

Mondelēz International is looking to accelerate its global technology transformation to drive long-term growth, hiring Filippo Catalano to lead the efforts.

The Consumer Goods Forum will hold its annual Global Summit June 11-14 in Chicago, gathering top executives from today’s largest manufacturers and retailers.

Several consumer goods brands have been piloting a new DTC delivery platform that provides fulfillment services from their owned and operated e-commerce stores in as quickly as 15 minutes.

SEO still matters, at least when it comes to snack discovery.

Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence.