Several consumer goods brands have been piloting a new DTC delivery platform that provides fulfillment services from their owned and operated e-commerce stores in as quickly as 15 minutes.
Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence.
The Hedera Council reports that Mondelēz will be collaborating with other organizations to deliver digital transformation initiatives, supply chain management, and elevated business processes.
Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed.
Frans Muller, president & chief executive officer of Ahold Delhaize, and Dirk Van de Put, chairman and chief executive officer of Mondelez International, will serve as co-chairs of the Consumer Goods Forum (CGF).
Mondelēz International’s innovation and venture hub picked the nine start-ups to participate in its third cohort of CoLab, all focused on getting the snack giant closer to consumers.
