Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
CEOs from 400 global consumer goods manufacturers and retailers join together to launch initiatives to halt deforestation practices and phase out climate-damaging refrigerants.
Newell Rubbermaid, Anheuser-Busch InBev, Project 7 and six other CG companies took home awards at the 2010 Consumer Goods Business & Technology Leadership Conference this week. Find out which successful projects earned them this coveted recognition.
The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.
This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010.
Pop-Tarts World, featuring interactive displays,entertainment, a diverse cafe menu inspired by Pop-Tarts toaster pastries andmerchandise, celebrated its grand opening.
