Kellogg Co.

When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?"

While these companies didn't make the best-of-breed lists in their respective categories, they certainly deserve a look as you put together your RFPs for the coming year.

Continuing a trend THAT started last year, the results of this year's CGT Best of Breed survey on the customer relationship management (CRM) market once again shows that consumer goods firms are far from unanimous in their choice of the top provider.