So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.
Eighteen brands met Nielsen's requirements for distinctiveness, relevance and endurance to earn the 2016 U.S. Nielsen Breakthrough Innovation Award. Here is this year's roster of winners.
Kellogg's has partnered with some of the most exciting names in food including Anthony Rudolf and Sandra Di Capua of Journee and formerly of Thomas Keller Restaurant Group and Eleven Madison Park respectively.
Raphael Savalle writes articles about the Consumer Goods sector, its strategic challenges and opportunities to help executives think about their options and to engage managers in thinking strategically. The following is an excerpt from his article "Why do FMCG's CFOs care about ROA and why should you?," which is the 4th article in his series on Total Shareholder Return (TSR).
The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring.
