At this years’ Consumer Goods Sales & Marketing Summit, Sid Swaroop, general manager for the Retail Media Network and Personalization business of Bed, Bath & Beyond, will team up with leading marketing experts to uncover how CGs and retailers can successfully lead change together.
Effective January 1, 2023, Jennifer Mann will be taking over the role of corporate senior vice president and president of the company’s North America operating unit. Learn more.
Brady will be responsible for leading the company’s modernization efforts and growing the brand’s grocery and snack portfolio, which includes brands such as Slim Jim, Duncan Hines, and Angie's, and BOOMCHICKAPO.
The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.
However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
