The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.
The biggest names in beverages, consumer technology and restaurants dominate social media conversations, making up the majority of the top ten social media brands of late. Find out what other consumer goods brands join Coke on this list.
A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.
An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.
