Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.
Who are America's most powerful people in food? Here we identify five CG individuals that are most powerfully influencing the industry. These are the individuals that make things happen, rewrite the rules, change the conversation, and shift the paradigms.
Today, business is being transformed by leveraging big data. It is much more than just analytics. There is a multitude of competitive advantages for leveraging big data, which includes your internal data, syndicated, social media and demographic/psychographic data. Let us start with a definition of big data.
Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.
Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.
According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.
This 10th anual list from Gartner, Inc. features several longtime leaders with new lessons to share and a number of more recent entrants from the high-tech, consumer product and industrial sectors.
