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With the shift to digital accelerating faster than ever, here’s how CG brands can learn from their DTC counterparts and stay competitive amidst a digital transformation that’s been kicked into high gear.
Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.
Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.
Done properly, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.
