Nike Expands Consumer Reach With Google Agentic Commerce InvestmentThe experience aims to help consumers move more quickly from product discovery to checkout directly within conversations with AI agents. Mars Snacking Names Sinead Finnegan Global Head of Data, Analytics, AI StrategyLearn who will develop the company's global strategy for AI, data and analytics. Mars, PepsiCo Partner With Google Cloud on Enterprise-Wide AI Transformations See how both companies will leverage the same platform to solve unique business challenges. Kroger Adds SKU-Level Attribution for YouTube Ads Learn why CPGs will better understand how their YouTube campaigns directly impact sales at the retailer. Unilever to Work With Google Cloud on Five-Year AI, Data Partnership Unilever looks to overhaul its end-to-end operations through advanced analytics, artificial intelligence and new marketing capabilities. Authentic Brands Group Builds Proprietary AI Agent Platform Authentic is using the tool within key areas of business, including marketing, brand management and legal. Sponsored From Trend to Activation: Agentic Systems Collapse the Timeline Agentic AI Turns Cultural Trends into Instant CPG Marketing Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Pin Down Consumer Trends Diageo brought together several consumer goods brands for an initiative that will help identify consumer trends and how they evolve. Estée Lauder Names Aude Gandon Chief Digital & Marketing Officer This is the latest in a series of leadership changes aimed at simplifying the company’s operations and sharpening its consumer focus. Kenvue to Identify New CEO as Part of Strategic Review Thibaut Mongon has fully departed Kenvue, also stepping down from the board. 1 2 3 4 5 Next Last
