Google, Inc.

Bigger doesn’t always mean better. In fact, within the consumer goods industry, it often translates into quicker success thanks to more agility and intimate customer relationships.  It’s rare to find a brand that doesn't want to scale, however, and the tech selection and implementation processes is an evolving growing pain.

As part of the CGT/RIS Executive Council, Saurabh Atri brings a deep understanding and enthusiasm for retail and consumer goods technology to the table, offering a unique lens through which to navigate the challenges of an industry in constant motion.