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ScottsMiracle-Gro is piloting generative AI assistants with field sales associates in a bid to deepen retail customer experiences.

As organizations grapple with determining ROI of generative AI investments — complicated by a growing sea of “is-it-a-bubble-or-is-it-not” chatter — a new survey seeks to provide insight into early-adopter learnings. 

Creating interactive and personalized retail experiences that can be scaled are finally becoming a reality, thanks in part to bot-to-bot models.

Food brand Hellmann’s, owned by Unilever, is tackling food waste with a new AI-powered tool. Get the details.

Sports company Puma is moving its e-commerce infrastructure, elevating capabilities to support future generative AI and virtual tech innovations, and centralizing data efforts. Get more details.

Unilever has launched a new mobile app for factory employees to keep them as digitally connected as their in-office colleagues.

Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers.