New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.
To face the pressures of the current business environment, consumer goods companies must adapt —and even force — growth opportunities through innovation and a differentiated approach.
Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.