Coca-Cola Co.

Consumers can get a taste of a new Coca-Cola beverage, Happy Tears, but there’s a catch — it’s only accessible via TikTok.

Coca-Cola is piloting a new UK-based packaging initiative, temporarily going label-less for its Sprite brand in order to boost recycling efforts. Learn more.

In order to drive revenue, the company has taken on a more disciplined, surgical approach to innovation. Hear from Coca-Cola's CFO.

Two Coca-Cola bottlers have made new leadership assignments. Coca-Cola Bottlers’ Sales and Services Company has named a new chief procurement officer, while Coke Florida has named a new VP of field franchise operations.

Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed. 

Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement.

Coca-Cola’s latest immersive experience is leveraging the power of artificial intelligence and QR codes.

The company’s approach to intelligent RGM has resulted in revenue growth of 9% in the first half of the year, and much of it has to do with the company’s prioritization model.