Coca-Cola Co.

The company’s approach to intelligent RGM has resulted in revenue growth of 9% in the first half of the year, and much of it has to do with the company’s prioritization model.

Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing. 

The Coca-Cola Company expanded its generative AI ambitions via an event at its headquarters in Atlanta last week.  

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.

The Coca-Cola Company is moving forward with several reusable packaging pilots in North America, including one that replaces single-use cups with reusable ones at large venues.

Here is an overview of the latest round of investments according to recent earnings calls from some of CG’s biggest players.

Snap, the company that owns social media platform Snapchat, is continuing to innovate with augmented reality, and Coca-Cola is the latest brand to partner with them.

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology.