Colgate's AI-Enabled Toothbrush Connects with AppleThe new device uses artificial intelligence to help consumers improve oral health and Colgate develop future products. Boosting ROI with 360-Degree Consumer MappingWith consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles. Unilever Tops Gartner's Supply Chain Ranks Amazon joins Apple and P&G in qualifying for the consultancy's "Masters" category of sustained leadership. The DTC Dilemma Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future. Showrooming: Adapt Brand Strategy to Evolving Consumer Behavior Here's why brands no longer need to shudder when they hear the term, “Showrooming.” Readers' Choice Survey 2017: External Resources Showcasing the best solution providers in Outsourcing and Consulting. PepsiCo, Dr Pepper Snapple on the Acquisition Track Apple and Nike Introduce a Smartwatch for Runners Apple and Nike introduce a smartwatch pairing Nike Sport Bands with Apple Watch Series 2, featuring GPS, a two-times-brighter display, water resistance to 50 meters, a dual-core processor and watchOS 3. Consumer Goods' 10 Most Powerful Women These ten women from PepsiCo, Mondelez International, Campbell Soup and more, stand out among the industry as consumer goods' most powerful women. Comings & Goings: September 2016 Former Walgreens executive Adam Pellegrini joins the company as vice president of digital health. First Previous 6 7 8 9 10 Next Last
