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  • 5 Social Media Trends That Might Surprise You

    After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.
  • Dreyer's Adds Veggies to Outshine Bars

    The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients.
  • Simplify Compliance, Maximize Profitability and Protect Your Brand with an Integrated Value Chain

    Todays consumer-driven marketplace, along with the rise of social media, means bad news travels fast. The quality of a companys supply chain is often times directly linked to the companys brand and image.
  • The 50 Most Innovative Companies

    A new list of The Worlds 50 Most Innovate Companies features widely recognized global brand names, like Nike and Levi Strauss, alongside small companies that are only now known in their countries of origin. Find out why these 13 consumer goods companies made the list.
  • Kimberly-Clark Improves Promotion Execution Rate

    Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.
  • GUESS Launches Customer Loyalty App

    The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.
  • Top 5 Omnichannel Retailers

    Because we know it's important to stay on top of your retail customer's strengths and weaknesses, we're bringing you new research findings from our sister publication, RIS News, which benchmarks the progress of omnichannel strategies in retail.
  • Dixie and Dawn Outrank Apple in Brand Strength

    Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.
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